HoneyGrow Philadelphia Essay Example | Topics and Well Written Essays - 1250 words

HoneyGrow Philadelphia - Essay Example As earlier stated, the company provides a wide variety of fast foods. Apart from stir-frys, plus salads which have lots of ingredients, the firm’s menu contains juices from fresh fruits with no additives. Since its establishment, the firm’s product demand from its customers is experiencing a steady upward trajectory. Consequently, the company’s target audience is the group of consumers who like fast foods, salads, yoghurt and lovers of honey. For this case, Honey Grow has resorted to extending its product line so as to enable other customers access its products. Honeygrow will also add other new product lines in areas such as tri-state. It will expand its product line as far as the River Hudson and the meatpacking District. The company will further take up two neighboring positions of the Italian Restaurant. As it occupies that space, the dà ©cor in the Italian restaurant will be salvaged so as to be used in the upcoming store. The company has a high potential of growth due to its strategic location. The strengths of the company also contribute to its growth. In addition, Honey Grow is not likely to fall out of the market soon due to the stiff competition that is currently prevailing since it has proper and robust strategies in place. This competition comes from the new restaurants which are sprouting up in most locations. The marketing atmosphere has also been friendly to the company’s quality products. Therefore, it will survive the stiff competition as it provides healthy products, which are probably fresh with no additives. Fina lly the use of touch screen system motivates individuals as they can choose what they want from a variety of available ingredients. As the company’s founder, Justin Rosenberg has worked for Honey Grow since its establishment in 2012. HoneyGrow reflects Justin Rosenberg’s passion for healthy foods and other fast