A Study of Development and Analysis of Plasma and Lcd Tv Industry

(1) human activity of the look into Work A STUDY OF DEVELOPMENT AND ANALYSIS OF plasm AND liquid crystal display TV INDUSTRY AND ITS IMPACT ON superior general CTV MARKET- WITH SPECIAL REFERENCE TO MUMBAI REGION (2) Introduction History and ontogeny of audiovisual aid medium Perception is the frame of mind of a client ab bulge out a p strat get onmicular product or service which guest would like to avail. It is the way a customer odor at whateverthing. In short it is the process of perceiving about anything. Customer perception about any product or service is an important parameter in the strong marketing scenario and global economy as well.It contri savees to the social, cultural, environmental, political and economic harvest- residence of the nation. Post-war mass communication and media studies endure had two periods of radical change, the late 1960s-early mid-seventies and theeighties, of which the former was characterized by the rise of Marxism and the latter by its decline. These transformations did non live with place simultaneously in any countries, but as a generalization this seems to insure true. For instance, Frands Mortensen (1994) rec whollys the year 1977 as the turning point when lively vocabulary in his work began, for the time being at least, to overtake out.Mortensens fate was sh ard by many of the turn-of-the-seventies generation end-to-end Europe, the soixante-huitards or 68ers as the French call them. As a result, just about avoided radical thought altogether, denouncing their Marxist past others changed to postmodernism, while a hardly a(prenominal) still adhered to the Marxist project by trying to reshape it. However, they all had to keep abreast of the immature 1980s generation a generation much in tune with economies of deregulation, individualist policies and cultural anti-modernism.The twentieth coke has witnessed at least three periods during which the nature and status of moving images harbor been at the c entre of much than or less comprehensive cultural-theoretical concerns ane(a) and only(a) in the twenties with the stabilization of the feature picture palace and film art cardinal in the 1950s and 1960s with the emergence of full-bl proclaim motion-picture show and one from the 1980s to the present with the transformation of boob tube, combined with the fundament of video and computer- based media. whizz of the underlying assumptions during this 70-year-debate boils down to the idea that if in that jam is one thing that characterizes twentieth-century culture, at least its latter half, then it is audiovisuality. It is this view that unites 1920s avant-gardists and cineaste-critics (e. g. Balazs 1982), 1950s and 1960s filmologists in France and Italy (e. g. Cohen-Seat 1961)who receded but were, unfortunately, overshadowed by Marshall McLuhan, and the 1980s postmodernists (e. . Kroker &Cook 1986). In the following discussion, I leave, on the base of this proceed debat e, assume the centrality of image and sound media to our century. One of the key issues in audiovisual media system, then, is concerned with accounting for this centrality of moving images in contemporary life. It is here, I argue, that the capital of Kentucky School may still prove helpful.In what sense is the twentieth century the age of the image (Gance 1927) as well as that of the high society of spectacle, entertainment and sinkaction? Or, how be the increasing audiovisual and aesthetic components of 20th century civilization interconnected? To answer these questions, media possibleness has to account for foursome(a) major empirical phenomena and historical periods (for another synoptically view of the audiovisual 20th century, cf.Zielinski 1989) the birth and beginnings of film (The mount of early on Cinema, 1895-1915), the heyday of the mensuration feature film (The suppurate of the Classical Hollywood movie theater, 1920-1960), the replacement of picture palace f ilms by television as the major audiovisual medium (The Age of Paleo-television, 1960-1980) and the transformation of television in the new audiovisual landscape of, inter alia, video and multimedia (The Age of Neo-television, 1980- the terms paleo- and neo-television,coming from Umberto Eco, seem to have conventional themselves cf. e. g. Casetti & Odin 1990).Because these be understandably highly complex and still insufficiently explored issues, permit me just give a cursory idea of the explanatory capableness of Critical media theory I leave behind elaborate on the subscriber line that separately change of period from the early cinema to the Hollywood film, from the Hollywood film to paleo-television and from paleo- to neo-television involves expansion and intensification of some aspects of the general aesthetisisation of the eachday world To change matters for this essay, I shall attribute one single explanatory aspect to each change.First, what distinguishes the classica l film of the Hollywood type from early cinema is the calibration of three major attributes the length, type and screening time of the film. As a result, going to the movies means going to see a fable film at a scheduled time. What this amounts to is to make film-viewing akin to attending more handed-down spectacles such as theare, opera or bal allow. In other words, it intensifies the spectacularity of films, for from now on moving images are to be sealed with more sustained concentration.The symbol for this new relation is peradventure first gear of all the film star, who functions as the imagined object of identifications and projections inherent in ones relation to the spectacle of films. Second, of the many differences among the cinema film and air out television, two are relevant in this context moving images are privatized as they enter the home and their viewing ploughs a daily pursuit. It is in this way that television, like the periodic press and broadcast radio forrader it, begins to bind the home incessantly to the outside world, which means a horrible expansion of the interactive potential of moving images.What is new in these image-relations is perhaps captured best by the recurring, wave-like nature of such television programmes as news, fiction series or sport events it is their ability a community or an audience out of them that crystallises their interactiveness. Third, the change from paleo- to neo-television mainly implies Ameri fecal matterisation, i. e. , mer apprisetileization in a multi-channel context, and seems to concern predominantly the information of European television.The struggle for maximising audiences forces channel to find ways both to attract viewing audience and to allure them to remain tuned. In this process, entertainment fiction more probably than accompaniment, exciting fact more probably than non-exciting is likely to gain the upperhand. An application of Horkheimer and Adornos culture-industry the ory to the Audiovisual 20th Century the periods, the determinants of the changes of period and the corresponding paradigms crystallising the changes. 895-1915 The Age of Early Cinema Spectacle Film star 1915-1960 The Age of the Classical Hollywood Film Interaction News, fiction series, sports event 1960-1980 The Age of Paleo-television EntertainmentTV commercial 1980- The Age of Neo-television Considering the commercial as the prototype of this trend, but it is such basal virtues of television commercials as non-seriousness (nothing unfeignedly matters that much) which in the Age of Neo-television tend to become universalised.Granting the centrality of audiovisual media in the 20th century and the trial-and-error contribution reading Dialectic of Enlightenment may make to our arrest of it, what other undercoats could be offered after the adverse 1980s conditions in defense mechanism of the re-actualisation of the Frankfurt School in media and mass communication studies? To conclude, let me come two further arguments. First, dissatisfaction with French theorizing has for some time now do room for alternative strains of critical thought this dissolution of the structuralist and post-structuralist dynasty (cf.Steinman1988 on its repercussions on US film and television studies) has benefitted, among others, Ameri net pragmatism (Rorty), Soviet semiotics (Bakhtin) and the Frankfurt School (Adorno). As a matter of fact, it has been argued (Hohendahl 1992) that since the 1980s Adorno has become more popular as a enquiry subject than he ever was at the peak of the student movement. Second,if one is to believe the cerebration of the majority to be gathered from a recent survey of the champaign (Levy & Gurevitch 1993), the mass communication inquiry community, particularly its US quarters, have been seized by a sense of disorientation.The name of the malaise is marginalisation media scholars feel as if they are out of touch with more established disci plines (what is more, this feeling is support by prevailing citation patterns of the land cf. So 1988). in that location is no panacea for the situation because the discipline is filled with contradictory pressures, but one could argue, like Graham Murdock (1991), that mass communication look into should be cured _or_ healed its contact with the general project of the human sciences, which is the historical charter of modernity. It is especially here that the tradition of the Frankfurt School, as the ases of Jurgen Habermas and others exhibit, has not reached the end of its expedition yet. It is in this sense that the intimate relationship between audiovisuality and what has been termed the Short twentieth Century (Hobsbawm 1994) turns into one of the key avenues by which media studies can approach and precede to the reading of modernity and its contemporary vicissitudes. (3) Indian television industry The Indian Television industry is going through turbulent transformation. Companies are relooking at their strategies and are desperate for growth.The entrenched position of the Indian market leaders in CTVs like Videocon, BPL and Onida has been challenged by the MNCs such as LG, AIWA, Akai, Panasonic, Samsung, Sony, Philips and Sharp some in a perceptible way and others threatening to do so. The changing environment demands fresh thinking to gain the cutting edge advantage. This scan attempts to look at the variant customer perception oriented factors run in the germ plasm and liquid crystal display television industry irrespective of the denounce of the television Indian or Imported. (4) New developments in CTV industryAn introduction of plasm and liquid crystal display television in the TV market technology may have blurred the differences, but television viewing is more than just about watching moving images. Once youve made the responsibility choice, the picture is uncontaminatinger. Choosing a television set can be preferably a daunting t ask especially if the customer is looking for an liquid crystal display or plasm. Choices abound and there are some myths about the technologies, too. contrasted what many believe, there are major differences between the two types and you cant substitute one type for the other merely on their looks.To be honest, there isnt much of a hood to look under. But inside the sleek and thin exterior, germ plasm TVs employ a matrix of tiny plasma gas cells that are charged by precise electrical voltage to create a picture. In the sheath of liquid crystal display panels, liquid crystal display make up the screen. envisage liquid crystal pressed between two glass plates to which variable electrical charge is applied to create an image. Thats an liquid crystal display television. disrespect the advances made in liquid crystal display and plasma technology, however, there are experts and gamers (they really do use TVs a lot) maintain that CRT (cathode ray thermionic tube or our regular TV ) still offers the best quality. Depending on customers budget and his requirements (maybe in that order of option), the choice of an LCD or plasma TV pull up stakes vary. One line of thinking insists that for basic home theatre requirements, plasma screens are slightly develop since they can afford black better than LCD TVs. This means that the contrast and, therefore, the train of expound on a plasma TV would be better. The resolve LCDs cannot come upon as true a black as plasma TVs can has to do with the liquid that is backlit and does leak a little.Improvements are happening all the time and in due course, this should be rectified, but by then, plasma may have become the predominant choice. In addition to the above, one of the major factors in favour of plasma TVs is their better viewing angle. This allows viewers to sit at acute angles and still get a clear picture. But its not all bad for LCD TVs. One of the biggest advantages they have over plasma TVs is the price . B ut even technically, there are some advantages that an LCD TV offers. For instance, LCD TVs have higher(prenominal) native resolutions than plasma TVs of the analogous size.What this means is there are more pixels on the screen and if you are one of those who like to see every minute detail, an LCD may offer more. Of course, this in any case depends on the opening and an ordinary cable TV connection wont let you notice the difference. The one myth about LCD TVs that doesnt hold true for new generation models is the blur that was noted in stiff scenes or when watching sports (more noticeable when watching a car laundry as opposed to cricket or snooker ). This has improved significantly and the difference between a plasma and LCD in this watch is almost negligible.The running cost of a TV is something that many fagt consider. With increasing screen sizes, the part consumption will excessively increase and in this regard, LCD TVs outscore plasma TVs once again. LCD TVs are u tter to consume up to 30% less power than plasma TVs. An another downside that plasma TVs get down from is the screen burn-in. For whatever reason (and we cannot really think of a reason good enough), you leave your TV on with a still image (say you pa utilize a movie), there is a chance that the ghost of this image may get burned in permanently on the screen. Which means that even if you turn it off, a dyed image of this will be visible.While newer generation Plasma TVs suffer less from this ailment, it hasnt been entirely eradicated. And if you are wondering about TV channel logos, they are translucent and dont leave the same sort of ghost behind When you are looking at plasma or LCD TVs, you may come across a percentage of information that says 60,000 hours or some such tour. This is the time for which your plasma TV will have optimum brightness after which it will climb up to fade off. In case of plasma TVs, the accepted duration ranges between 30,000 and 60,000 hours while in case of LCD TVs, it is virtually guaranteed for 60,000 hours.If you actually transform this to days, it works out to about 2,500 days or about hexad years of continuous viewing. * LCD TVs offer more pixels and so you can see more minute details * LCD TVs are said to consume up to 30% less power than plasmas * Plasma screens regress black better than LCD TVs. The contrast and level of detail are therefore better * Plasmas offer better viewing angles. It allows you to get a clear picture even from acute angles. Hence after having the preliminary examination information we get convinced that, it is the customers perception which eventually takes decision about the type of TV to be purchased. (LCD OR plasm TV) 5) Exact nature of the study As because the differentiation from the customers point of view, is no more existed as far as the blood plasma AND LCD television field is concerned, the investigator is interested to find out the perception oriented competent parameters(dom inant areas) which are driving the PLASMA AND LCD television market in Mumbai region. In doing so, the researcher will be surveying the customer, user and dealers (retailer) in Mumbai market to analyse the PLASMA and LCD television market. (6) Objectives of the study a)To identify and analyse various factors influencing the purchase of TV set by the customer. )To differentiate the factors between PLASMA TV and LCD TV. c) To study the encroachment of new developments (PLASMA TV and LCD TV) on traditional CTV market in Mumbai region. d)To study the current scenario of various companies manufacturing and marketing PLASMA and LCD TV and normal CTV in India. e)To understand the customers preferences about the various parameters of PLASMA over LCD TV. IMPORTANCE AND NEED OF THE STUDY A) direct a days the PLASMA and LCD TV manufacturing and marketing Companies are relooking for the best strategies and are desperate for growth.B) This study will fork up the preference of the customer in the changing marketing environment. C) This study will provide the complete knowledge about the factors influencing customers preference to the CTV market. D) It will make the supplier alert about his own strengths and weaknesses and ultimately will give an penetration to enhance his sales in the market. Also the supplier will be aware about favourable and unfavourable factors of the customer which influence on the profitability of the industry. E) It will be witnessing a new scenario with a new market profile.F) To the layman, however, its not the technology and how it works that matters but its the quality of the TV that he is worried about. Both LCD and PLASMA TVs offer excellent picture quality. But obviously both have their pros and cons. With this study the producer will get an opportunity to understand the same. moment of CUSTOMER PERCEPTION in TV MEDIUM 1)To offer better quality of service to the customer after knowing the perception about the product. 2) It would be more convenient to design better Marketing strategy. 3) result fast response to the customer (7) Research methodologyResearch picture Research Methodology includes the type of primary and secondary research used for this project i. e. the way in which the info are collected for the research project. The methodology will also include the plan for consume, the relevant field work and the abbreviation tools to be sued to interpret the data so collected. Methodology refers to more than a simple set of methods rather it refers to the rationale and the philosophic assumptions that underlie a particular study. This is why scholarly literature a lot includes a section on the methodology of the researchers.A Research human body provides the framework to be sued as a guide in accumulation and analyzing data. Research can be Exploratory, descriptive or of Casual type. Amongst this Descriptive Research Design has been chosen to carry out this project. Descriptive Research is carried out with definite objective(s) and hence it results in definite conclusion. This research tries to observe the opinion of the respondents on the selected topic of the project. Hypothesis 1) Customer prefer LCD TV over PLASMA TV. 2) There is a significant impact of PLASMA and LCD TV on the sales of general CTV. being of the StudyThe universe of the study is all customer, user, dealers(retailers) in the Mumbai region only. try out Plan About 100 customers(mix of perspective customers and users) and around 50 retailers will be selected as a representative sample from all over Mumbai. As the study is limited to Mumbai city, all the samples will be helter-skelter selected from Mumbai city only. Census is the process of obtaining response from / about each of the share of the community which is not always possible due to the various constraints to the researcher like time, cost etc. In such situations the alternate method of data sight is sampling.Sampling is the process of selecting a subset of randomized number of constituents of the population of the study and collecting data about their characteristics, facts and opinions. Sampling takes lesser time to collect data at lesser cost and also as the data is less its accuracy often increases as compared to enormous data. Sampling methods can be classified into prospect and non- fortune sampling. In opportunity sampling each unit in the population has a chance of being selected as the unit of the sample which varies as per method of probability sampling is chosen.In non-probability sampling there may be instances that certain units of population will have zero probability of selection because the interviewer considered his / her own judgment, convenience and bias for the selection of the sample units of such sampling. Though the probability sampling gives better accuracy in terms of confidence level of the inferences of the study, there are many practical difficulties in fully implementation it6. Further, the sample can also be stratified based on the various governing variables.Appropriate questionnaires will be structured and circulated amongst the sampling units. Sampling Tools The Primary Research shall be focused on Survey, apt Consultations and Qualitative Research which will include in depth interviews, The specialised tools will include. Questionnaire Personal Discussions / Interviews schedules. selective information collection Data is the basic input to any decision making process in a research study processing which gives the statistics of importance of the study which can be categorize in to primary and secondary data. A) Primary dataPrimary data may be collected from customer, user, dealers (retailers) through schedules and questionnaires. B) auxiliary data Secondary data can be traced from chest record, journals, annual reports and other office documents. Analysis & Interpretation of Data Statistics is the art and science of collecting, analyzing, presenting, and in terpreting data7. The reason for analyzing data is to understand the variation and its causes in the phenomenon. Since variation is present in all the phenomena, knowledge of it leads to better decisions about a phenomenon that produces the data.It is from this perspective that the scholarship of statistics enables the decision maker to understand how to draw conclusions about the large population based upon information obtained from the sample. For the purpose of this research the thought process that focuses on ways to discover, manage, and decrease the variation present in all phenomenon is statistical thinking data is the collection of observations of variables of interest while the population is the collection of all elements of interest. This research study is focused on statistical theory in formulating and solving problems.Descriptive as well as inferential statistics methods will be used in the research descriptive statistics will include graphic and numeric method both. L imitations of the study a)The geographical location of the study is limited to Mumbai city only. b) Only the impact of PLASMA and LCD TV on general CTV market will be examine under the proposed research. c) Brand differentiation of all available TV sets in the market will not be considered. d) Technological aspects will not be covered in the study. e) The study is limited to the customers in the age group of 25 to 35yrs. 8) Plan of Work SR. No. Particulars of proposed research work Duration (Months) 1. array of Primary Data. 4 2 Collection of Secondary Data. 4 3 Typing the Manuscript. 2 4 cogent evidence Reading. 2 5 Development of Analysis Plan. 4 6 Data Interpretation. 1 7 Drawing terminal. 2 8 Drawing Suggestions. 1 9 Miscellaneous work. 4 Total 24 (9) Chapter Scheme Chapter 1 Introduction History and development of audiovisual medium This chapter deals with the historical development in the audiovisual medium and evolution in the field of TV industry.Ch apter 2 Indian television industry This chapter covers the actual progress in the modern age in the field of television in India. Chapter 3 New developments in CTV industry An introduction of PLASMA and LCD television in the TV market In this chapter, specifically the advancements in TV industry in terms of PLASMA and LCD television and their pros and cons will be explain in detailed. Chapter 4 Exact nature of the study Here, the emphasis will be presumption on the latest developments in the field of TV Industry (including PLASMA and LCD TV. Chapter 5 Objectives of the study This chapter covers the basic objectives behind conducting the study. Chapter 6 Analysis and interpretation of Data This chapter deals with analysis of data using suitable statistical tools and the presentation of the same. Chapter 7 Conclusion and recommendations In this chapter the conclusion will be drawn on the basis of data analysis and the recommendations shall be presented. Bibliography Appropriate bibli ography will be given at the end of the report for all secondary data in the theses.