General Motors Strategic Marketing Plan

Running Head : GENERAL MOTORSGeneral Motors CorporationStrategic Marketing Plan driven back of ContentsTOC \o 1-3 \h \z HYPERLINK \l _Toc0 I . bring up PAGEREF _Toc0 \h 3HYPERLINK \l _Toc1 II . community History PAGEREF _Toc1 \h 4HYPERLINK \l _Toc2 III . on-going Strategies and Objectives PAGEREF _Toc2 \h 8HYPERLINK \l _Toc3 A . Strategies PAGEREF _Toc3 \h 8HYPERLINK \l _Toc4 B . Objectives PAGEREF _Toc4 \h 9HYPERLINK \l _Toc5 IV . Mission Statement PAGEREF _Toc5 \h 9HYPERLINK \l _Toc6 A . Current Company Mission Statement br PAGEREF _Toc6 \h 9HYPERLINK \l _Toc7 B . Revised Mission Statement PAGEREF _Toc7 \h 9HYPERLINK \l _Toc8 V . Vision Statement PAGEREF _Toc8 \h 10HYPERLINK \l _Toc9 A . Current Vision Statement PAGEREF _Toc9 \h 10HYPERLINK \l _Toc0 B . Revised (or new ) Vision Statement PAGEREF _Toc0 \h 10HYPERLINK \l _Toc1 VI . External Audit PAGEREF _Toc1 \h 10HYPERLINK \l _Toc2 A . private-enterprise(a) Pro hyaloplasm (CPM PAGEREF _Toc2 \h 10HYPERLINK \l _Toc3 B . External Factor rating (EFE PAGEREF _Toc3 \h 12HYPERLINK \l _Toc4 sevensome . inherent Audit PAGEREF _Toc4 \h 14HYPERLINK \l _Toc5 A . bailiwick Factor Evaluation (IFE PAGEREF _Toc5 \h 14HYPERLINK \l _Toc6 VIII . Matrices PAGEREF _Toc6 \h 15HYPERLINK \l _Toc7 A . Strengths Weaknesses - Opportunities Threats hyaloplasm (SWOT ) PAGEREF _Toc7 \h 15HYPERLINK \l _Toc8 B . Strategic Position and Action Evaluation Matrix (SPACE ) PAGEREF _Toc8 \h 17HYPERLINK \l _Toc9 C . Boston Consulting Group Matrix (BCG PAGEREF _Toc9 \h 18HYPERLINK \l _Toc0 D . Grand Strategy Matrix (GS ) PAGEREF _Toc0 \h 18HYPERLINK \l _Toc1 E . Quantitative Strategic Planning Matrix (QSPM ) PAGEREF _Toc1 \h 19HYPERLINK \l _Toc2 IX . Financial Statements PAGEREF _Toc2 \h 20HYPERLINK \l _Toc3 A . Income Statement PAGEREF _Toc3 \h 20HYPERLINK \l _Toc4 B . ! arouse Sheet PAGEREF _Toc4 \h 21HYPERLINK \l _Toc5 X . Conclusions PAGEREF _Toc5 \h 23HYPERLINK \l _Toc6 XI . Recommendations PAGEREF _Toc6 \h 23HYPERLINK \l _Toc7 XII .

Evaluations PAGEREF _Toc7 \h 25HYPERLINK \l _Toc8 XIII . References PAGEREF _Toc8 \h 25HYPERLINK \l _Toc9 XIV . Appendices PAGEREF _Toc9 \h 26 I . AbstractThis dissertation was prepared with the intent to probe in detail on what ails General Motors Corporation (GMC , its strategies and the business insightfulness to maintain its stature as the number one auto manufacturer in the world . For the past 76 days , the polar cars and trucks produced and sold by GMC were the vehicles most by consumers . just what is it that makes a GMC automobile so attractive to car buyersAlso we shall parcel out a thorough review of the company s history , from its beginnings in 1901 and what transpired in between up to the middle part of 2007The objectives of the institution and the incumbent strategies adopted by GMC will be exhaustively evaluated in herein . Likewise , the dissertation shall scrutinize the incumbent accusation and vision statement of the organizationSupporting the discussions herein is a intro of the Competitive Pro Matrix , the External Factor Evaluation , and the Internal Factor Evaluation - all in table...If you extremity to enchant a full essay, order it on our website: OrderCustomPaper.com

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